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Kunming World Expo Park Tourist Area: Building Urban Tourism Complex
time:2014-09-24 Views:352次
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after holding large-scale urban activities in

, how to revitalize a large number of idle venue resources is a difficult issue faced by many cities. In this regard, Kunming World Expo Park has embarked on a characteristic development road with exemplary significance with its innovative practice.

According to the 2013 annual report of Yunnan Tourism Co., Ltd., the China Pavilion in the Expo Park achieved an income of 153.69 million yuan and a profit of 23.46 million yuan, the highest in history. The Expo Park created a performance of 0.13 billion yuan in the year of corporate operation in 2001, but tourists, income, and profits continued to decline in the following ten years. By 2010, the income was only 41.6 million yuan and the loss was 28.87 million yuan. The company spent three years "changing the mode, adjusting the structure, and promoting transformation", innovating mechanisms and products, promoting development with reform, withstanding all kinds of pressure with wisdom, and boldly exploring with courage, so as to turn the Expo Park into a profit.

The first

is to upgrade the original scenic spots, so that the construction of the Expo Park to launch new highlights. In terms of promoting the renovation of the Expo Park, landscape upgrading, supporting facilities construction and other infrastructure upgrading and transformation, the original obsolete buildings will be renovated and maintained, and the planning, design, construction, gardening and greening, and investment promotion will be closely linked. In 2013, a total of 8 major projects and 39 minor projects were implemented to upgrade and renovate the construction area of 16884 square meters. After the completion of the renovation, the Japanese Garden, the German Garden, the French Garden, the Visitor Center, the Man and Nature Pavilion and other projects have eliminated the original safety hazards, made up for the lack of supporting services and hardware facilities, and formed a new landscape architecture, which has become the Expo New highlights of the landscape improvement and transformation of the park.

The second

is to break through the traditional ticket economy model, vigorously develop the secondary consumption of scenic spots, broaden the target consumer group of scenic spots, carry out new businesses such as gardening, property, wedding banquets and conferences, and achieve a substantial increase in comprehensive income. In this process, the scenic spot uses horizontal thinking ability to integrate idle venue resources and change its tourism function. It has built tens of thousands of square meters of shopping stores, more than 20 characteristic restaurants and business clubs, and boldly changed the China Pavilion into a reception venue for characteristic wedding banquets. In this way, the scenic spot has changed from a single static sightseeing to a comprehensive management of business, leisure and vacation, and the advantages of the scenic spot such as beautiful environment, open space and easy parking can be brought into full play.

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